在传统印象中，咖啡馆往往会选择开在人流涌动的商场和街角，如果有人跟你说去医院喝一杯咖啡你会有什么反应呢？或许你会觉得有些不可思议，但是在医院里开一间咖啡馆已经不是什么稀奇的事情了，甚至在成为一种潮流。最近，有很多医院增加了咖啡馆的设置，这配置可以消磨时间又能调适紧张的情绪，在外国，医院里有咖啡馆已经是基本配置。

通过网络搜索，我们已经发现国内多家医院开设了咖啡馆。但其基本包含两种模式：自营和第三方经营。

邵医咔菲——开在医院里的神秘世界

在邵逸夫医院4号楼的南面，一栋全透明的2层楼建筑显得格外引人注目，淡灰色的玻璃上，“邵医咔菲”几个字闪亮而醒目。1月18日，让很多同行羡慕的“别人家的故事”——“邵医咔菲”正式揭幕，成为继《邵医之声》、邵逸夫医院官方微信号、邵医讲堂、邵逸夫医院教育学院、邵医健康云平台、邵医精品手术演示会后，“ 邵医系列”的又一新成员。

在 hospital 建个 cafe，是很多员工期待的事情。Cafe 用什么品牌？怎么定位？McDonald's院长蔡秀军有自己的想法。

“Hospitals要建 cafe, many international coffee brands want to cooperate with hospitals, but as a hospital with a deep Western foundation, we hope to combine the culture and concepts of the hospital with the needs of employees and create our own brand. Therefore, we named the cafe 'McDonald's' and believe that 'McDonald's' will definitely become one of the proud McDonald's series in Mc Donald's.”

Shanghai East Hospital 的 Starbucks

十几年前东方Hospital开始尝试改变门诊大厅的“味道”，率先将Starbucks引入门诊大厅。当年人们担心的事实并未发生，而是从东方出发走向了全国。“下一个站”东方Hospital门诊将定位为“大客厅”，：“有无线网络覆盖，有书读，有coffee”。把患者等待时间变成休闲时间，将传达一种生活态度：生病并不全是坏事，那也是身体发出的信息：就当是一次停顿、一次休息吧。

Sichuan People’s Hospital Café

Sichuan Province People’s First Hospital located at No. 1 Residence Building Basement Floor opened its café hall, which is the first "hospital café" in Southwest China. The café is located near waiting areas for surgical patients’ families; it has a counter bar, sofas inside and plants on display; magazines are also available for reading. The screen on wall displays real-time patient surgery status.

The hospital café mainly serves three groups: medical staff (including doctors), patients and their families. For these three groups, their purposes of drinking coffee are different.

For medical staffs, coffee can relieve their work pressure and improve efficiency.

For patients, the warmth of coffee brings them comfort.

For patient families who drink coffee not for leisure but to release emotional stress.

This is why more hospitals have been trying out opening cafes within their own premises.

The cafes bring not only coffee but also...

In addition to bringing coffee into hospitals, we believe there are two things that are even more important:

The strong smell of medicine would be replaced by fragrant aromas from caffeine.

The cold atmosphere of hospitals would be warmed up by hot cups of tea or latte.

Imagine if you could let hospitals blend with coffees together – wouldn’t it make patient experiences better?