在传统印象中，咖啡馆往往会选择开在人流涌动的商场和街角，如果有人跟你说去医院喝一杯咖啡你会有什么反应呢？或许你会觉得有些不可思议，但是在医院里开一间咖啡馆已经不是什么稀奇的事情了，甚至在成为一种潮流。最近，有很多医院增加了咖啡馆的设置，这配置可以消磨时间又能调适紧张的情绪，在外国，医院里有咖啡馆已经是基本配置。

两种模式

通过网络搜索，我们已经发现国内多家医院开设了咖啡馆。但其基本包含两种模式：自营和第三方经营。

邵医咔费——开在医院里的咔费

在邵逸夫医院4号楼的南面，一栋全透明的2层楼建筑显得格外引人注目，淡灰色的玻璃上，“邵医 咔费”几个字闪亮而醒目。1月18日，让很多同行羡慕的“别人家的 咔费”——“邵医 咔费”正式开业，成为继《邵医之声》、邵逸夫医院官方微信号、邵医讲堂、邵逸夫教育学院、四川省人民第一住院大楼负一楼海归专家吧台、“星巴克门诊大厅”后，“ 邵医系列”的又一新成员。

在 hospitals 建立一个 coffee shop 是许多员工期待的事情。coffee shop 用什么品牌？怎么定位？邵逸夫 hospital院长蔡秀军有自己的想法。

“Hospital 要 build a coffee shop, many international brands want to cooperate with the hospital, but as a hospital with deep Western background, we hope to integrate the culture and philosophy of the hospital into it, combine employee needs with hospital branding, create our own brand. Therefore, we named the coffee shop 'McKaffe', I believe 'McKaffe' will definitely become one of the proud McKaffe series in McKaffe.”

Shanghai East Hospital 的 Starbucks

Over ten years ago East Hospital began to change the "taste" of its outpatient hall by introducing "Starbucks" nationwide. People were worried about indoor infections but what happened was that from East started towards national. The next stop for East Hospital's outpatient hall is positioning as a "large living room": wireless network coverage, books to read, coffee to drink. Turn waiting time into leisure time and convey a human attitude: being ill is not all bad; it's just your body sending you a message: take this as an opportunity for pause or rest.

Sichuan Provincial People's Hospital Coffee Shop

The Sichuan Provincial People's First Ward on Floor -1 has opened its first-ever "hospital cafe", which has been warmly welcomed by patients' families and medical staff alike. The cafe is located near where family members wait for patients undergoing surgery; inside there are counters and sofas; plants are also displayed indoors along with magazines that can be browsed over Wi-Fi available free of charge. On display screens on walls at hospitals cafes show real-time updates on patient surgical status.

Patients no longer have to anxiously squat outside surgery rooms! Here they can calm their anxious hearts directly seeing relatives' surgical situations.

In addition to providing convenience for patients' families Four Sichuan Provincial People's Hospitals have brought back several foreign experts who like drinking tea every day after work especially during high-intensity work when they use tea cups as stimulants.

Three consumer groups

Inside hospitals cafes primarily consume three types:

Medical staff (including doctors)

Patients

Patient families

For these three consumer groups drinks bring different purposes and effects:

For medical staff:

Drinking coffee helps relieve work pressure.

For patients:

Coffee warms them up.

For patient families:

Drinking does not mean relaxation but rather stress relief from repressed emotions.

This is why more hospitals keep trying out opening their own cafes in their own premises!

Cafes in Hospitals? Yes!

Beyond bringing us caffeine,

Hospitals bring two even more important things:

Strong medicine scents replaced by rich fragrances.

Cold hospital atmosphere warmed up by hot beverages.

Try imagining if merging hospitals and coffee together could improve patient experiences!