在传统印象中，咖啡馆往往会选择开在人流涌动的商场和街角，如果有人跟你说去医院喝一杯咖啡你会有什么反应呢？或许你会觉得有些不可思议，但是在医院里开一间咖啡馆已经不是什么稀奇的事情了，甚至在成为一种潮流。最近，有很多医院增加了咖啡馆的设置，这配置可以消磨时间又能调适紧张的情绪，在外国，医院里有咖啡馆已经是基本配置。

通过网络搜索，我们已经发现国内多家医院开设了咖啡馆。但其基本包含两种模式：自营和第三方经营。

邵医咔费——开在医院里的名校茶园

在邵逸夫医院4号楼的南面，一栋全透明的2层楼建筑显得格外引人注目，淡绿色的玻璃上，“邵医茶园”几个字闪亮而醒目。1月18日，让很多同行羡慕的“别人家的茶园”——“邵医茶园”正式开放，成为继《邵医之声》、邵逸夫医院官方微信号、邵医讲堂、邵逸夫医院教育学院、邵医健康云平台、 邵医精品手术演示会后，“邵医系列”的又一新成员。

在 hospitals 建立一个 tea garden，是许多员工期待的事情。 tea garden 用什么品牌？怎么定位？ 邵逸夫 hospital院长蔡秀军有自己的想法。

“Hospital 要 build a cafe, many international coffee brands want to cooperate with the hospital, but as a hospital with deep Western background, we hope to integrate the hospital's culture and concepts into it, combine employee needs with the hospital brand, create our own brand. Therefore, we named the cafe 'McAfee', I believe 'McAfee' will definitely become one of the proud McAfee brands in McAfé.”

Shanghai East Hospital's Starbucks

Ten years ago, East Hospital began to change the "taste" of its outpatient hall by introducing "Starbucks". People were worried about infection when they heard that Starbucks would be opened in hospitals. However, there was no infection; on the contrary, it spread across China from East Hospital. The next stop for East Hospital is positioning its outpatient hall as "the living room": wireless internet coverage and books to read.

By opening cafes in hospitals not only can time be consumed but also emotions can be adjusted. In foreign countries having cafes in hospitals is already standard practice.

The main consumer groups for these cafes are three: medical staff (including doctors and nurses), patients and their families. For these three groups of consumers their purposes for drinking coffee are different.

For medical staff a cup of coffee can alleviate work pressure and improve efficiency.

For patients warmth comes from temperature and aroma.

For patient families drinking coffee isn't leisure time but rather stress relief.

This is why more and more hospitals have been trying out setting up cafes within their own premises.

Cafes bring more than just caffeine

In addition to bringing coffee into hospitals we think there are two things even more important:

The pungent smell of medicine would be replaced by fragrant aromas.

Coldness would give way to warmth

Imagine if you could let medicine blend with coffee at once how much better could patient experiences become?