一、华山咖啡门店数量及分布

截至目前，华山咖啡在全国范围内拥有超过50家门店。自2015年在上海开出第一家店以来，华山咖啡以惊人的速度扩张，每年新开数十家门店，迅速覆盖了北京、广州、深圳等一线城市，以及杭州、南京等新一线城市。

二、华山咖啡融资情况

2018年，华山咖啡获得了今日资本的2000万美元A轮融资。这笔资金为华山咖啡的扩张提供了重要的支持，使其得以在竞争激烈的市场中迅速崭露头角。据悉，华山咖啡目前正在积极寻求新一轮的融资，为未来的发展注入更多活力。

三、华山咖啡扩张策略

直营模式：华山咖啑坚持直营模式，确保所有门店都遵循统一的标准和品质，从而提升品牌形象。精准定位： 华 山 咔 啦 将 目 标 客 户 定 位 为 年 轻 白 领 和 注 重 生 活 品 质 的 家 庭 ， 针 对 这 部 分 人 群 提 供 高 品 质、高品味生活体验。品牌营销： 华 山 咔 啦 注 重 品 牌 营 销 ， 通 过 举办各类活动、新颁发产品和与知名品牌合作等方式提升品牌知名度和美誉度。

四、新建项目及未来发展

2021年，Manner Kahfei in Beijing, Shanghai etc. opened multiple new stores, including large-scale stores with over 500 square meters. In the future, Manner Kahfei will continue to expand into more markets and plans to enter more second- and third-tier cities to bring high-quality coffee experiences to even more consumers.

Five, headquarters address and direct management advantages

Manner Kahfei's headquarters is located in Shanghai, with a well-established supply chain and human resources system. Direct management allows headquarters to directly manage all stores, ensuring product quality and service levels. Additionally, direct management enables headquarters to quickly obtain market feedback and adjust products and services based on consumer needs.

Sixth summary & prospect

Manner Kahfei has rapidly risen as a national-known chain brand through its unique business model, high-quality coffee products, innovative marketing strategies within just a few years of operation. Future expansion of Manner Kahfei into new markets combined with improving brand recognition & reputation make it likely that it will occupy an even larger share of China's coffee market worldwide.

We also expect Manner Kahfei global influence for bringing joyous moments of good coffee time around the world