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中国产业研究报告黑谷子智库将咖啡馆引入医院预示着新一波潮流的到来

2025-03-31 商业研究 0

在传统印象中,咖啡馆往往会选择开在人流涌动的商场和街角,如果有人跟你说去医院喝一杯咖啡,你会有什么反应呢?或许你会觉得有些不可思议,但是在医院里开一间咖啡馆已经不是什么稀奇的事情了,甚至在成为一种潮流。最近,有很多医院增加了咖啡馆的设置,这配置可以消磨时间又能调适紧张的情绪,在外国,医院里有咖啡馆已经是基本配置。

通过网络搜索,我们已经发现国内多家医院开设了咖啡馆。但其基本包含两种模式:自营和第三方经营。

邵医咔妃——开在医院里的 咔妃店

在邵逸夫医院4号楼的南面,一栋全透明的2层楼建筑显得格外引人注目,淡蓝色的玻璃上,“邵医 咔妃”几个字闪亮而醒目。1月18日,让很多同行羡慕的“别人家的 咔妃店”——“邵医 咔妃”正式开业,成为继《邵医之声》、邵逸夫医院官方微信号、邵医讲堂、邵逸夫教育学院、健康云平台、精品手术演示会后,“ 邵医系列”的又一新成员。

在 hospitals 建个 kahve, 是 many employees 的期待事情。 Kahve 的用什么品牌?怎么定位? 邵逸夫院长蔡秀军 有自己的想法。

“Hospital want build kahve, many international brands want to cooperate with hospital. But as a hospital with deep Western background, we hope to combine the culture and concept of hospital into the kahve, combining employee needs with the brand of hospital. So we named it 'Nei Shi Kahve', I believe 'Nei Shi Kahve' will become one of the proud series of Nei Shi Hospital.”

Shanghai Dongfang Hospital's Starbucks

十几年前东方hospital开始尝试改变门诊大厅的"味道”,率先将"星巴克"引入门诊大厅。当年人们担心的院内感染并未发生,“星巴克”倒是从东方出发走向了全国。“下一站”东方hospital将定位为“大客厅”: “有无线网络覆盖,有书读,有kahv drink。”把患者等待时间变成休闲时间,将一种生活态度传达给大家:生病并不全是坏事,那也是身体发出的信息:就当是一次停顿、一次休息吧。

Sichuan Provincial People's Hospital Cafe

四川省人民第一住院大楼负一楼的cafe已于某日盛大开放,是西南地区首家"cafe in hospital".受到了广大患者家属及医疗人员欢迎。Cafe位于手术室候诊区旁内置吧台沙发店内摆放绿色植物提供杂志阅读及免费上网。此外墙上的显示屏实时更新患者手术状态,使得患者家属不再焦急蹲守于手术室门口,而是在这里可以平复焦急的心情直接看到家庭成员的手术情况。在这里,不仅为患者家属带来便利,更吸引了一些来自海外专家的加入,他们都习惯于每天享受一次温暖舒适的小憩。而且他们认为,在高强度工作之后,用一杯kafé来提神解压更胜于其他任何方式。

Three consumer groups

In hospitals' cafes, there are mainly three consumer groups: medical staff (including doctors and nurses), patients and their families. For these three consumer groups, they have different purposes for consuming coffee.

For medical staff members who work tirelessly day after day at their desks or in patient rooms without respite from exhaustion; for them a cup of coffee is not just something to enjoy but also a means to take a moment’s break before returning back to work.

For patients recovering from illness or undergoing treatment within those sterile walls; even though they may be too weak or tired for much else than lying down in bed still they find solace in sipping on warm coffee—its aroma brings comfort and warmth during this difficult time.

And lastly for family members waiting anxiously outside ward doors or sitting patiently by bedsides while their loved ones undergo treatments; drinking coffee provides an opportunity not only to relax but also an escape from stress caused by worry about health conditions.

This is why more and more hospitals are starting to experiment with opening cafes within their own premises. These cafes bring more than just cups of hot brews—instead offering two crucial elements:

The strong medicinal scent that once filled corridors now replaced by sweet fragrances wafting through air.

The cold atmosphere that was once characteristic of most hospitals transformed into warmth brought forth by steaming mugs held close.

Imagine if you will how blending together the worlds where people seek healing alongside those who provide care could elevate patient experiences beyond mere physical recovery alone!

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